‘My Skin, My Confidence’ Campaign by Hiruscar Post Acne to Help Malaysians Break Free from Acne Scars

April 23, 2016

(From Left to Right) Ms. Low Mi Yen, a clinical psychologist, Ms. Pang Koon Yin, the Senior Manager of Marketing Management in Healthcare Consumer Health of DKSH Malaysia; and Dr. Lim Ing Kien, a dermatologist, founder of Medi-I Skin Studio.

Acne is a common worldwide skin disease that many people experience. In Malaysia, acne affects over 85% of individuals aged 12 to 24. I was suffering with acne problems after I  finished my high school studies. What "five tips for preventing acne" and "causes and treatment for acne" that stated on internet seemed like no effect on me also even I followed what they stated. Scars may develop in different forms, shapes and sizes, even the slightest scar caused by acne and dark marks may affect one's quality of life. A study by the Journal of Primary Healthcare reveals that the prevalence of facial acne is about 67.5% among adolescents in Malaysia with a rising trend of facial acne with increasing age. The study also indicates that acne is more common among male adolescents aged 13 to 18 with 71.1% boys and 64.6% girls.

For me, I think that acne or pimples may deteriorate and worsen the acne inflammation if you do not really care about it. They may lead to permanent scarring resulting in scars and dark marks also. It is a must to educate the public on how acne scarring takes place at different stages and to treat them before it becomes a hindrance, especially for women.


Leading post-acne scar care brand, Hiruscar Post Acne, unveiled its new education campaign, "My Skin, My Confidence" to generate greater awareness on the incidences of acne scarring in Malaysia. The campaign also aims to help Malaysians to understand how acne scarring can affect their quality of life so that they can take batter control over their skin condition.

About Hiruscar® Post Acne
The first post-acne scar care product to be introduced in Malaysia, Hiruscar® Post Acne has been clinically tested to:
 
- Improve the appearance of acne scars
- Lighten dark or red marks
- Keep acne prone skin healthy
For your information Hiruscar®  Post Acne is clinically tested, alcohol-free and hypoallergenic. Formulated by Medinova AG, Switzerland, Hiruscar®  Post Acne is also non-greasy, fast absorbing and pleasantly scented.

Hiruscar®  Post Acne 10 g retails at RM 41.10 and available at all leading pharmacies nationwide.

This anti-bacterial clear gel contains MPS as its active ingredient that promotes the natural body wound healing process and stimulates regeneration of new cells which improves the appearance of acne scars. It also contains ingredients that inhibit bacterial growth which prevents acne from recurring and maintain the healthiness of acne-prone skin.


The interactive session with the guest speakers: Dr. Lim shares further details on the different types of acne and the stages of scars formation. 

Pang Koon Yin, Senior Manager of Marketing Management in Healthcare Consumer Health said, "Many young adults experience acne of facial blemishes at certain phases in life and most of them do not realise that there is a solution to the issue." Explaining the negative implications of scarring, Dr Lim Ing Kien, Dermatologist and Founder of Medi-I Skin Studio said, "Facial appearance represents a significant aspect of how one perceives his or her body image, which can cause a major impact affecting the overall quality of life. Low Mi Yen however, she mentioned the relationship between the severity of acne and emotional distress is poorly understood although people are aware that acne can be a source of distress and embarrassment.

No doubt, people who suffer from acne scarring may not feel comfortable attending social gatherings as they tend to be more reserved due to lower self-confidence. Thus, the Hiruscar Post Acne "My Skin, My Confidence" campaign adopts an unique approach to engage with the consumer and encourage more Malaysians to take charge of their skin condition. The campaign features exciting activities that are available on-ground and online to help young adults further understand that scars can be permanent when left untreated.

As part of the campaign, Hiruscar Post Acne has visited ten universities around Klang Valley to educate students about the formation of scars and different skin conditions, helping them to break free from their scars and regain self-confidence. Hiruscar Post Acne also recently organised a two-day symposium with pharmacists in Bangsar and Johor Bahru.


To find out more about the "My Skin, My Confidence" campaign, log on Hiruscar Facebook page or Hiruscar Official Webpage.


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